Japan Market Entry

PSE and PSC Certification for Electronics and Household Goods Sold Into Japan

Bottom line: Japan does not regulate "electrical products" as a category. It regulates 457 items named one by one in an Enforcement Order, and 15 more under a separate consumer product act — and which named item you match decides whether you self-declare in a few weeks or wait months for a third-party certificate. This is a decision to make at product selection, before the purchase order, because the answer can change what you are able to launch with. Since 25 December 2025 it also decides something new: whether an overseas seller can be the legally responsible party at all.

By Chen Kuan, LAUNOVA

Published

Chen Kuan writes for LAUNOVA about Japan ecommerce market entry and operations across Rakuten Ichiba, Amazon Japan, Yahoo! Shopping, and Shopify. Full company profile →

Most compliance surprises in Japan are timing surprises. A brand picks its launch range, books production, arranges freight, and only then discovers that one item needs a certificate from a designated body — with a factory audit attached — that nobody has started. The launch does not fail; it slips a quarter, and the marketing calendar slips with it.

PSE and PSC are the two regimes where this happens most, because neither is a general safety principle you can reason about. Both are lists of named products, and your product is either on a list or it is not. What follows is how to find out which, what each answer costs in time and money, who is allowed to be the responsible party, and what the obligation looks like after launch — which is where most budgets are wrong.

One boundary first: LAUNOVA is an ecommerce operations firm running Japanese storefronts for overseas brands. We do not perform certification, act as a registered inspection body, or file safety notifications, and nothing here is legal advice. Conformity work belongs with a registered inspection body or a technical consultant; what we can do is make sure the certification path is known before it becomes the reason a launch date moves.

Two Acts, Two Marks, and One Question That Comes First

PSE comes from the Electrical Appliance and Material Safety Act (電気用品安全法, Act No. 234 of 1961); PSC from the Consumer Product Safety Act (消費生活用製品安全法, Act No. 31 of 1973). They cover different goods but share an architecture: a Cabinet Order lists specific products with quantitative boundaries, and being on that list triggers duties on whoever manufactures or imports.

So the first question is never "is my product safe" or "does it use electricity". It is: does my product match a named entry, within its stated rating limits? METI publishes the two PSE lists in full — 116 items classed as Specified Electrical Appliances and 341 items classed as non-specified, 457 in total — and each entry carries its own boundary. Electric fans are in scope at 300W or less, vacuum cleaners at 1.5kW or less; lithium-ion cells only at 400Wh/L volumetric energy density or above, with automotive, moped, medical and industrial cells carved out. A product above the stated rating falls outside that item as written.

METI is unambiguous about who makes this determination: it is the business operator's own responsibility. And you cannot outsource the judgement to the body that will certify you — registered inspection bodies operate under ISO/IEC 17065 and are barred from advising applicants, so the assessment stays independent. There is no counter where you present a product and are told what it needs.

Diamond or Circle: The Split That Sets Your Timeline

Within PSE, the 457 items split into two routes, and the mark shape tells you which one applied.

  • Non-specified electrical appliances — 341 items, round PSE mark. Self-declaration: you confirm conformity with the technical standards yourself, inspect, label and sell. No outside body required.
  • Specified Electrical Appliances — 116 items, diamond PSE mark. All of the above, plus an Article 9 conformity assessment by a registered inspection body, certificate in hand before the product is sold. The assessment has two parts: a test of product samples against the technical standards, and an audit confirming the plant holds the required inspection equipment, properly calibrated.

The labelling differs too: a diamond product must display the mark, the notifying operator's name and the registered inspection body's name; a round product shows the first two only. And diamond certificates expire, with the validity period fixed item by item in the Enforcement Order — three years for a magnetic therapy device, five for an electric toilet seat or aquarium heater, seven for cable and wiring devices — and renewal means the assessment again, not a form.

Here is where intuition misleads people. The heavy, obviously dangerous-looking appliances are mostly non-specified: refrigerators, washing machines, televisions, vacuum cleaners, electric fans and lithium-ion batteries all sit in the 341. The specified list is dominated by what sits between the wall and the appliance — plugs, sockets, multi-taps, adapters, cord reels, extension cord sets, DC power supply units — plus items where failure puts the user in direct contact with water, heat or their own body: electric toilet seats, aquarium heaters, water heaters, electric massagers, portable generators.

The practical consequence catches brands importing consumer electronics. Your device may be self-declared or not a listed item at all — but the AC adapter and the power cord set in the same carton are separate electrical appliances, and METI's guidance is explicit that each bundled item carries its own obligations. Two narrow exceptions: a cord set usable only with that specific device, or a cord or plug built integrally into it, is treated as part of the device; and a lithium-ion battery installed in the product is part of the product, while one packed alongside as a spare is a separate electrical appliance. A "not an electrical product" conclusion drawn from the main unit alone is how a shipment ends up non-compliant on the accessory.

PSC: Fifteen Products, and a Children's Category That Just Expanded

PSC works on the same list logic but covers non-electrical consumer goods where failure is acutely dangerous. The Enforcement Order names 15 specified products: household pressure cookers and pots at 10 litres or less designed for gauge pressure of 9.8kPa or more; motorcycle and moped helmets; infant beds; mountaineering rope for body belay; portable laser applied devices; bathtub water circulators; kerosene water heaters, bath boilers and stoves within stated consumption limits; lighters with a plastic fuel container; magnetic recreational products and water-absorbing resin toys below sizes set by ministerial ordinance; infant toys for children under 36 months; infant bed guards for children up to 60 months; and pushchairs for children up to 36 months.

Four of those are Special Specified Products, requiring third-party conformity assessment rather than self-declaration — the PSC analogue of the diamond mark: infant beds, portable laser applied devices, bathtub water circulators, and lighters. Certificate retention periods are set per item, at ten years for infant beds and three for the other three.

The live part is the children's category. The December 2025 amendment created a separate class of Children's Specified Products with their own Children's PSC mark, and the list has filled in on a staggered schedule: infant toys with the amendment on 25 December 2025, then infant bed guards and pushchairs from 8 July 2026, with transition periods letting unmarked stock sell for one year and two years respectively — so bed guards must be marked from July 2027, pushchairs from July 2028. If you sell baby gear into Japan, those are the last dates existing inventory can clear.

Working out whether your Japan launch range clears PSE and PSC before you commit to a purchase order? We run the storefront and operations side, so the compliance path gets checked against a real launch date rather than discovered after the container ships.

Talk to Us About Selling Into Japan

Who Is Legally on the Hook — and What Changed in December 2025

The most important structural fact about PSE is one line in METI's own explanation: this is not a national certification scheme. The state does not approve your product. A business operator files a notification, judges conformity on its own responsibility, and labels the goods. A registered inspection body's certificate, where required, is an input to that judgement, not a government approval you can point to.

That has always meant the duties land on the importer. Article 3 requires anyone who begins manufacturing or importing a listed electrical appliance to notify METI within 30 days of starting the business, giving the company name, head office address and representative, the type classification, and — for imports — the overseas manufacturer's name and address. Filing goes to the METI regional bureau covering the office, warehouse or store involved. Keep the filed copy: it gets requested at on-site inspections and at marketplace listing review.

Until recently, an overseas company selling directly to Japanese consumers with no Japanese importer in the chain fell into a gap — nobody in Japan carried the legal responsibility. The amendment to Japan's four product safety acts, in force from 25 December 2025, closed it:

  • Specified Import Business Operator. An overseas business selling directly to Japanese consumers through a marketplace can now file the notification itself, and carries the full set of duties: notification, conformity confirmation, per-unit inspection and labelling.
  • Domestic Administrator, mandatory. That operator must appoint someone in Japan responsible for product safety measures — individual or corporate, but with an address in Japan and the ability to hold a conversation in Japanese. Without one, the operator cannot affix the PS mark and cannot sell. METI also warns that administrators have been filing without the operator's consent, and that failure by the administrator can trigger a labelling prohibition against the operator. How this role compares with the tax, customs and company-law appointments is set out in our local agent representation guide.
  • Takedowns and publication. Where a product on a platform poses a risk and the seller cannot be expected to act, METI can require the platform to remove the listing. Notification details, including the administrator's name, can be published so platforms can screen out unnotified overseas sellers — as can the names of those who breach the law or an order under it.

The filing mechanics contain a trap worth planning around. METI's electronic filing system requires a gBizID Prime account, which requires a Japanese corporate number — so an overseas business without one cannot use the online route and must contact METI directly or file through a Japanese agent with a power of attorney. Beyond the notification form, the package includes the administrator's certificate of registered matters or residence record issued within the last three months, a certificate of authority, a copy of the delegation contract in Japanese or English, and a written pledge. The contract must cover the communication channel with METI, recall and harm-prevention measures, the administrator's authority to receive dispositions and notices, retention and provision of inspection records and conformity certificates, and cooperation with reporting and on-site inspection. That is a real contract with a real counterparty, not a mail-forwarding address — a decision with the same weight as choosing your importer of record and market entry sequence, and one that sits alongside the rest of a cross-border selling structure for Japan.

What It Costs, With Real Numbers

Fees for the diamond route are published, and an actual schedule beats a range. JET, the largest domestic registered inspection body, sets the fee as a testing charge (a standard charge for the item type, plus component testing) plus an equipment confirmation charge per factory. Its worked examples, effective 1 April 2024, excluding consumption tax:

  • A moulded plug (125V, 15A, vinyl cord): standard item testing ¥95,900; component testing ¥192,800 where the cord is unmarked, or nil where the cord already carries a diamond PSE mark. Factory confirmation is ¥85,700 plus travel expenses on site, or ¥14,300 on documents. Total across the four combinations: ¥110,200 to ¥374,400 plus travel.
  • An aquarium heater (single phase, 100V, 20W, with thermostat): standard item testing ¥133,600; component testing ¥25,500 where the thermostat is a registered part, ¥109,100 where it is not. Totals: ¥173,400 to ¥328,400 plus travel.

Three planning points fall out of those numbers. The biggest single swing is not the test — it is whether the factory audit is done on documents (¥14,300) or on site (¥85,700 plus travel to your factory, wherever it is). Component choice moves the bill materially: specifying a cord or thermostat that already carries certification cut the plug example by ¥192,800 and the heater example by ¥83,600. And these are one product, one factory — a range of five variants built at two plants multiplies both halves.

Published fees are not published lead times. Industry guides aimed at importers put the self-declaration route at roughly two to three months end to end and the specified route at three to six, with the testing queue alone running one to three months — an industry estimate, not a primary source, because no official body publishes a turnaround commitment. Confirm lead time in writing with the body you approach, and check the scope constraint below before you choose which one.

Not every body can certify your category

Registration is granted per product division, not in general. METI's current list shows nine domestic registered bodies and seven foreign ones, with sharply varying scopes: JET across all ten divisions, TÜV Rheinland Japan across nine, JQA across five, while UL Japan, Intertek Japan and SGS Japan each hold a single division — AC electrical machinery and apparatus. Foreign registered bodies sit in Taiwan, mainland China, Hong Kong, the United States and Singapore, which matters for sample logistics: you need not ship samples to Japan if a body registered for your division is closer to your factory. Check the division before requesting a quotation, or what comes back will be a decline.

The Obligation That Does Not End at Launch

The single most commonly mis-budgeted part of PSE is what happens after certification, because it is not a project cost — it is a per-unit operating cost that runs for as long as you import.

Article 8(2) requires the notifying business operator to inspect every unit manufactured or imported, not a sample, and to create and retain a record — for three years under the implementing ordinance. METI describes the completed-product inspection as three checks: a visual inspection covering labelling legibility, cracks, deformation and correct assembly; a dielectric strength test between supply and enclosure; and an energisation test confirming no abnormal heat, smell, noise or smoke. Lithium-ion batteries are checked visually and for output voltage. Each record must carry six fields: product name and type classification with a summary of construction, materials and performance; date and place of inspection; the name of the person who performed it; quantity; method; and result. Specified appliances add continuous in-process inspection and sample testing whenever design, method or equipment changes.

You may delegate the inspection to the overseas manufacturer. You may not delegate the responsibility. METI's guidance says it directly: holding a test report is not the same as having discharged the obligation. In practice this means a line in your landed cost, a document flow with your factory that has to survive staff changes on both sides, and a retention system that can produce three years of records on request — the same operational-continuity problem as holding personal data as an overseas seller, in a different register.

How This Gets Found Out

METI runs test purchases, on-site inspections (by METI or NITE for manufacturers and importers, by local government for sellers) and internet patrols of listings — and has formally requested that marketplace operators screen listings before they go live. That last channel is where most overseas sellers meet the regime. Rakuten requires an image of the mark on the product body to appear on the product page, plus the mark type, notifying operator's name and, where applicable, registered inspection body name in the description, applying sales suspension and then store suspension for non-compliance. LINE Yahoo requires a clear image of the mark and patrols listings against defined search conditions. Platforms request a copy of the notification form, and METI states plainly that submitting an unrelated Japanese company's notification is not merely invalid but potentially a document forgery offence.

Where compliance cannot be verified, listings are refused or deleted, and existing listings are removed on patrol. If you cannot account for conformity when challenged, METI may direct a recall of stock already sold. This is the same pattern seen in Rakuten's category compliance requirements and in how marketplaces handle regulated claims under the Pharmaceutical and Medical Device Act: the platform is the enforcement surface, and it acts faster than any regulator.

The statutory penalties sit behind all of it: up to one year's imprisonment or a ¥1 million fine, or both, for selling or displaying without the required label; up to ¥300,000 for failing to file the Article 3 notification or to inspect and keep records; and, under the dual liability provision, up to ¥100 million on a corporation whose officer or employee breaches a labelling prohibition or a recall order.

How to Decide, in Order

Five steps, in sequence, resolve this before it becomes a launch-date problem:

  1. Check every item in the carton against the named lists, not just the main unit. Read the METI lists with their rating limits — for the adapter, the cord set and any spare battery as well as the product — at range selection, not after the purchase order.
  2. Determine which route each item is on. Non-specified means self-declaration and a round mark. Specified means a registered body, a factory audit, a diamond mark and a certificate with an expiry date. If anything in the range is specified, that item sets the critical path for the whole launch.
  3. Decide who the notifying business operator will be, before you file anything. A Japanese importer of record, or your own company as a Specified Import Business Operator with a Domestic Administrator appointed under a contract covering the five required subjects. This determines who carries the liability — a commercial decision, not a formality.
  4. Price the whole obligation, not the certificate. Fees per product per factory, on-site versus documentary audit, component choices that avoid re-testing, renewal at the item's three-, five- or seven-year expiry — plus the per-unit inspection and three-year record retention that run for as long as you import.
  5. Build the marketplace evidence pack before you list. Product-body mark image, mark type, notifying operator's name, registered body name where applicable, and your notification form ready to produce. A listing blocked at review costs the same launch window as a certificate you never started.

The pattern we see is rarely a brand that ignored the rules. It is a brand that checked the wrong object — reading the appliance and missing the adapter, or reading a summary written before December 2025 and assuming an overseas seller cannot be the responsible party at all. Both are cheap to fix in the weeks before a purchase order and expensive once stock sits in a Japanese warehouse.

Where we fit is narrow and worth stating plainly. LAUNOVA runs Japanese storefronts and marketplace operations for overseas brands. We are not a registered inspection body or a certification agent; we do not test products, issue certificates or file safety notifications, and this article is not legal advice. Conformity assessment belongs with a registered inspection body, and scope determination with a qualified technical consultant or a licensed administrative scrivener (行政書士); the fee figures here are one body's published schedule at the date stated, not a quotation. What we do is make sure the certification path, the responsible-party structure and the listing requirements are settled against a real launch sequence rather than discovered in the wrong order. If that is where your Japan plan sits, tell us what you are planning to sell. Scope and pricing are quoted against the work rather than published as a rate card.

Related articles

Sources

  • • Primary, statute: Electrical Appliance and Material Safety Act (電気用品安全法, Act No. 234 of 1961), read from the e-Gov statutory database (laws.e-gov.go.jp, law ID 336AC0000000234) — Article 3 requiring notification within 30 days of starting a manufacturing or import business and specifying the items to be notified; Article 8(1) and 8(2) on conformity with technical standards and inspection and record-keeping for every unit; Article 9(1) requiring a conformity assessment certificate from a registered inspection body before a Specified Electrical Appliance is sold; Article 10 on the prescribed labelling; Article 27(1) prohibiting sale or display for sale without the label; Article 42-5 on recall orders; Article 57 (up to one year's imprisonment and/or a fine of up to ¥1 million, including for Article 27(1) breaches), Article 58 (fine up to ¥300,000, including failure to notify under Article 3 and failure to inspect or retain records under Article 8(2)), Article 59 (dual liability: a fine of up to ¥100 million on the corporation for the Article 57 items covering labelling prohibitions and recall orders) and Article 60 (civil fine up to ¥200,000). Retrieved September 2026.
  • • Primary, statute: Order for Enforcement of the Electrical Appliance and Material Safety Act (電気用品安全法施行令, e-Gov law ID 337CO0000000324) — Appended Table 1 listing the Specified Electrical Appliances with their rating limits and, in the right-hand column, the validity period of each conformity assessment certificate. Reading the table directly: three years for items including magnetic therapy devices, air bubble generators and high-frequency depilators; five years for items including electric toilet seats, aquarium heaters, electric massagers, vending machines and portable generators; seven years for cable, cord, fuses and wiring devices. Retrieved September 2026.
  • • Primary, government: METI, "特定電気用品(116品目)一覧" (meti.go.jp/policy/consumer/seian/denan/specified_electrical.html, page last updated 1 July 2019) and "特定電気用品以外の電気用品(341品目)一覧" (non_specified_electrical.html, last updated 10 August 2016) — the complete item lists in ten and twelve divisions respectively, read in full to confirm which appliances fall on which side. Refrigerators (item 145), vacuum cleaners (238), electric fans (223), washing machines (245), televisions (317) and lithium-ion batteries (341, limited to cells of 400Wh/L or above and excluding automotive, moped, medical and industrial use) are on the non-specified list; plugs (47), sockets (48), multi-taps (49), adapters (53), cord reels (54), extension cord sets (55), electric toilet seats (81), water heaters (86), aquarium heaters (93), electric massagers (102), DC power supply units (115) and portable generators (116) are on the specified list. Retrieved September 2026.
  • • Primary, government: METI, Industrial Safety and Product Safety Group, Product Safety Division, "電気用品安全法の概要や義務について", dated February 2026 (meti.go.jp/policy/consumer/seian/denan/file/PSE_gaiyo.pdf) — the statement that this is not a national certification scheme; the Article 3 notification flow and filing destination; the three completed-product inspection checks and the six required record fields with three-year retention; the rule that bundled electrical appliances each carry their own obligations, with the exceptions for device-specific or integral cord sets and for installed (as opposed to packed-alongside) lithium-ion batteries; the ISO/IEC 17065 basis for registered inspection bodies being unable to consult on classification; the current list of nine domestic and seven foreign registered bodies with their registered divisions; the four market surveillance channels; the marketplace pre-listing review request and the Rakuten and LINE Yahoo implementations; and the statement that holding a test report does not discharge the obligation. One correction applied: this document says the overseas-seller amendment applies "from 25 December of this year", which read against a February 2026 cover date would imply 2026. That is a stale line carried over from an earlier edition — METI's own dedicated page for the amendment (below) states the enforcement date as Reiwa 7, i.e. 2025. The 2025 date is used throughout this article. Retrieved September 2026.
  • • Primary, government: METI, "海外事業者が製品安全4法の規制対象となりました" (meti.go.jp/product_safety/tokuteiyunyu/tokuteiyunyu.html, page last updated 18 December 2025) — the amended four product safety acts in force from 25 December 2025 (令和7年12月25日); the definition of Specified Import Business Operator under Article 3(2) of the Electrical Appliance and Material Safety Act and Article 6(2) of the Consumer Product Safety Act; the Domestic Administrator requirement including Japanese address and Japanese conversational ability, and the rule that without an appointed administrator the operator cannot affix the PS mark or sell; the five required filing documents including the certificate of registered matters or residence record issued within three months and the delegation contract in Japanese or English; the five subjects the delegation contract must cover; and the statement that the gBizID Prime account needed for the electronic filing system requires a Japanese corporate number, so overseas operators cannot file that way. Retrieved September 2026.
  • • Primary, statute: Order for Enforcement of the Consumer Product Safety Act (消費生活用製品安全法施行令, e-Gov law ID 349CO0000000048) — Appended Table 1 listing the 15 specified products with their quantitative boundaries; Appended Table 2 listing the four Special Specified Products (infant beds, portable laser applied devices, bathtub water circulators, lighters) with certificate retention periods of ten, three, three and three years; Article 3 defining Children's Specified Products as items 3 and 13 to 15 of Table 1; and the supplementary provisions setting the amendment's enforcement date at 25 December 2025 and the staged transition periods, including one year for bed guards and two years for pushchairs running from the enforcement date, itself three months after promulgation. Retrieved September 2026.
  • • Primary, government: Consumer Affairs Agency (消費者庁), child safety mail magazine Vol.689, 26 June 2026 (caa.go.jp/policies/policy/consumer_safety/child/project_001/mail/20260626) — the Children's PSC mark regulation for infant bed guards and pushchairs taking effect on 8 July 2026, with unmarked stock saleable for one year for bed guards and two years for pushchairs. Used to fix the calendar dates that the Enforcement Order expresses only as periods running from promulgation.
  • • Primary, registered inspection body published fee schedule: JET (一般財団法人電気安全環境研究所), "特定電気用品適合性検査手数料の算出方法", effective 1 April 2024 (jet.or.jp/common/data/law/pse/pse_commission_202404.pdf) — the fee structure of testing charge plus equipment confirmation charge; the moulded plug worked example (standard item testing ¥95,900, component testing ¥192,800 for unmarked vinyl cord or nil for diamond-marked cord, on-site confirmation ¥85,700 plus travel or documentary confirmation ¥14,300, totals ¥110,200 to ¥374,400 plus travel); and the aquarium heater worked example (standard item testing ¥133,600, component testing ¥25,500 or ¥109,100 depending on thermostat registration, totals ¥173,400 to ¥328,400 plus travel). All figures exclude consumption tax and are one body's published schedule at that date, not a quotation. Retrieved September 2026.
  • • Industry estimate, clearly labelled as such: end-to-end lead times of roughly two to three months for the self-declaration route and three to six months for the specified route, with a registered body testing queue of one to three months, are taken from a Japanese trade publication aimed at importers (digima-japan.com) and are presented in the article as an industry estimate. No official body publishes a turnaround commitment, and this is the one substantive figure here without a primary source; confirm lead time in writing with the body you approach. Retrieved September 2026.
  • • Not independently verified this round: the current text of the pre-listing compliance requirements inside Rakuten and Amazon Japan seller consoles could not be read from a first-party source, because those help pages sit behind seller authentication. The marketplace requirements described here are taken from METI's February 2026 document summarising the operators' implementations, not from the platforms' own current seller documentation. Confirm the present requirement in your own seller account before you build a listing pack.
  • • Not legal or technical advice: LAUNOVA is an ecommerce operations firm. We are not a registered inspection body, a certification agent, a technical consultancy or a law firm; we do not test products, issue or arrange certificates, determine regulatory scope, or file safety notifications. Nothing here is legal, regulatory or technical advice. Scope determination and conformity work belong with a registered inspection body or qualified technical consultant, and filing and appointment questions with a licensed administrative scrivener (行政書士) or Japanese counsel. Product lists and rating limits change; check the current Enforcement Order text for your own product.