EC運営支援 — Japan Market Entry

Your brand, ready for Japan with clear support.

Rakuten · Amazon · Yahoo! Shopping · Shopify — written, remote support for overseas brands across setup review, localization, customer-support workflow, and monthly operations.

Supported Platforms

Rakuten IchibaAmazon JapanYahoo! ShoppingShopify

Sound familiar?

Common challenges overseas brands face when entering the Japanese EC market.

01

No Japanese-speaking staff

Your team has no one to handle Japanese communication

02

Complex EC operations

Rakuten & Amazon SEO and ads are too complex to manage

03

Unclear regulations

Hard to navigate Yakujiho (Pharmaceutical Affairs Act), PSE, and other Japan-specific regulations

04

Localization backlog

No bandwidth to localize product pages for Japan

05

Logistics burden

FBA inbound, customs, and invoicing are slowing you down

06

No Japan market strategy

Unclear how to price and position against local competitors

What We Do

Two service models designed to fit where you are in your Japan EC journey.

Plan 01

Full Management Plan

Scoped remote support from store setup through reporting

Ask about the Full Management Plan
01
Store Setup & Registration
RMS / Seller Central configuration, category applications, bank & tax registration support
02
Product Page Creation
Native Japanese translation, product-page wording review with reference to applicable Japanese regulatory and advertising requirements, thumbnail & image editing for all SKUs
03
SEO Optimization
Rakuten search & Amazon ranking improvement — titles, descriptions, and search keywords tuned continuously
04
Ad Management
Rakuten RPP, Amazon Sponsored Products, Yahoo! Promotions — ACOS/ROAS tracked weekly
05
Inventory & Logistics Coordination
FBA inbound requirement planning, stockout alerts, and handoff coordination with the client's logistics providers
06
Customer Service
Japanese email & chat support, Rakuten review responses, and return & exchange workflow coordination
07
Monthly Reporting
Sales, ad, and inventory KPI reports in JP/EN/ZH, with next-month action plan
Plan 02

In-House Operations Support Plan

Monthly consulting + selective outsourcing for Rakuten, Amazon & Shopify

Ask about the In-House Operations Support Plan
01
Rakuten Support
RMS operations coaching, Super Sale strategy, newsletter campaigns, search ranking improvement
02
Amazon Japan Support
Seller Central operations, A+ content creation, Sponsored Ads ACOS optimization, FBA replenishment planning
03
Shopify Japan Setup
Japanese payment methods (convenience store, COD), shipping config, cart abandonment & LP conversion optimization
04
Monthly Consulting
Competitor price & ranking report + prioritized ad, SEO, and campaign recommendations for next month
05
SEO & Ad Outsourcing
Spot delegation — outsource only what you need: ads, page production, or analytics
06
Regulatory Wording Review
Product-page wording review and revision suggestions with reference to applicable Yakujiho and Keihyoho requirements
07
Market Research Reports
Category-level monitoring of pricing, review counts, and competitor ad activity
Product Categories
Outdoor & SportsApparel & FashionSkincare & BeautyCosmetics & MakeupHealth Foods & SupplementsLifestyle & Home

Why brands choose us

What sets us apart from domestic Japan EC agencies.

01

Trilingual Team

We communicate in English, Chinese, and Japanese — bridging your HQ and the Japan market effortlessly.

02

Unified Multi-Platform Management

Cross-platform data from Rakuten, Amazon, and Yahoo! — maximizing synergies across all channels.

03

Beauty & Outdoor Expertise

Deep knowledge of competitive dynamics and consumer behavior in your target categories.

04

Regulatory Wording Review

Product-page wording is reviewed with reference to applicable Japanese regulatory and advertising requirements. Final legal and regulatory approval remains with the client and qualified specialists.

05

Transparent Pricing

Clear fixed fee + performance fee structure. No hidden costs.

06

Data-Driven Monthly Reports

KPI tracking, competitor benchmarks, and next-month strategy — in 3 languages.

Operating Scope

Clear, public scope signals before any paid engagement.

4
Core Channels
Rakuten · Amazon · Yahoo! · Shopify
3
Languages
Japanese · English · Chinese
2
Starting Paths
Setup review · Monthly support
30 days
First Operating Plan
Launch questions · owners · metrics
0
Forced Sales Calls
Written coordination first

How a Scoped Launch Starts

A representative workflow for reducing Japan ecommerce uncertainty before committing to a large retainer.

Representative Entry Workflow

Overseas Brand

Japan E-commerce Launch Remote written coordination

The brand wants to test Japan but is not sure whether Rakuten, Amazon Japan, Shopify, or Yahoo! Shopping should come first. Product pages, shipping terms, customer support, ads, and reporting need to be scoped before launch.

1
Entry Channel Chosen
4
Channels Compared
3
Languages Available
30
Day Operating Plan

Timeline

01
Step 1

Collect product category, current store URLs, target countries, price range, launch timing, and internal team constraints.

02
Step 2

Compare Rakuten, Amazon Japan, Yahoo! Shopping, and Shopify against category fit, budget, logistics, and buyer trust needs.

03
Step 3

Review the first product-page, shipping, return, support, ads, and reporting gaps that could block launch readiness.

04
Step 4

Return a written action plan: launch path, scope boundary, owners, first metrics, and whether LAUNOVA should operate or simply hand off.

"The first job is not to promise sales. It is to make the Japan entry path specific enough that a brand can decide what to do next."

L
LAUNOVA
Japan EC Market Entry Partner

Pricing

Transparent plans built around your goals.

Starter

Revenue Target: First Japan EC entry

Platforms 1 platform
Monthly Fee Contact us
Performance Fee Contact us
Send a Note
Most Popular

Growth

Revenue Target: Multi-platform expansion

Platforms 2 platforms
Monthly Fee Contact us
Performance Fee Contact us
Send a Note

Enterprise

Revenue Target: Large-scale brand

Platforms All platforms
Monthly Fee Contact us
Performance Fee Contact us
Contact Us
Feature Starter Growth Enterprise
Store Setup & Registration
Product Listing & Page Creation
Basic SEO
Ad Management
A+ Content Creation
Sale & Event Management
Customer Service (Japanese) Email only
Competitor Analysis Report
Regulatory Wording Review
Influencer Campaigns
Inventory & Logistics Workflow Coordination
Written Progress Updates Monthly Weekly
Monthly Reports 1 language 3 languages Custom

All plans include a free written first response and short diagnostic note.

Pricing may be adjusted based on your product category, existing sales history, and number of platforms. Get in touch for a custom quote.

How It Works

Start with a message. We reply in writing first, so you can review everything at your own pace.

01

Send a Message

Share your question or current situation in writing. No automatic sales calls.

02

Written Direction

We reply with relevant notes, materials, or questions you can review whenever convenient.

03

Proposal When Useful

If there is a fit, we outline the plan and next step in writing. We do not currently offer phone consultations.

04

Kickoff & Setup

Store launch, product pages, and logistics workflows are coordinated step by step.

05

Ongoing Operations

Monthly KPI reviews, competitor checks, and next-month strategy — consistently delivered.

Frequently Asked Questions

Have more questions? Get in touch and we'll answer in your language.

Can we work together if our team doesn't speak Japanese?

Absolutely. We usually communicate in writing in English, Chinese, or Japanese, with a dedicated contact in your preferred language.

Is there a minimum contract length?

Our minimum is 3 months, though this varies by plan. Send us your context and we'll reply with what fits.

Can you take over an existing store?

Yes. We start with a diagnostic report, then transition the account smoothly.

Do you review Yakujiho-related wording for beauty products?

Yes. We review product-page wording with reference to applicable Yakujiho and advertising requirements and suggest revisions. Final legal and regulatory approval remains with the client and qualified specialists.

How is the performance fee calculated?

It varies by plan, product category, and scale. Please contact us for details.

In what languages are monthly reports provided?

You can choose from Japanese, English, or Chinese — or request all three.

Do you build and manage Shopify Japan stores?

Yes — from Japanese localization and payment setup to SEO and ongoing optimization.

Can I get a quote before committing?

Of course. Use the message form and we'll reply in writing with what we need for a custom estimate.

Do we need to book a call first?

No. We do not currently offer phone consultations. All inquiries and next steps are handled in writing by form or email.

Send us a quick note.

Write whenever convenient. We reply in writing first with relevant questions, notes, or materials; no automatic sales calls.

Free Written First Response
Japanese / English / 中文
contact@launovajapan.com

We typically reply within 1 business day. Your information is never shared with third parties.

Operated by Beersheba Japan Inc. (LAUNOVA)Based in Tokyo, JapanLanguages: Japanese / English / ChineseReply within 1 business day