EC運営代行 — Japan Market Entry

Your brand, fully managed in Japan.

Rakuten · Amazon · Yahoo! Shopping · Shopify — one trilingual team handles everything from store setup to customer service.

Supported Platforms

Rakuten IchibaAmazon JapanYahoo! ShoppingShopify

Sound familiar?

Common challenges overseas brands face when entering the Japanese EC market.

01

No Japanese-speaking staff

Your team has no one to handle Japanese communication

02

Complex EC operations

Rakuten & Amazon SEO and ads are too complex to manage

03

Unclear regulations

Hard to navigate Yakujiho (Pharmaceutical Affairs Act), PSE, and other Japan-specific regulations

04

Localization backlog

No bandwidth to localize product pages for Japan

05

Logistics burden

FBA inbound, customs, and invoicing are slowing you down

06

No Japan market strategy

Unclear how to price and position against local competitors

What We Do

Two service models designed to fit where you are in your Japan EC journey.

Plan 01

Full Management Plan

End-to-end management from store setup to reporting

Ask about the Full Management Plan
01
Store Setup & Registration
Marketplace applications and initial store configuration
02
Product Page Creation
Multilingual translation, localization, and image editing
03
SEO Optimization
Keyword strategy, title and description optimization
04
Ad Management
Rakuten, Amazon Sponsored Ads, Yahoo! Ads
05
Order & Inventory
FBA inbound, restocking, order processing
06
Customer Service
Japanese customer support on your behalf
07
Monthly Reporting
KPI reports in Japanese, English, and Chinese
Plan 02

In-House Operations Support Plan

Monthly consulting + selective outsourcing for Rakuten, Amazon & Shopify

Ask about the In-House Operations Support Plan
01
Rakuten Support
RMS operations, SEO, and campaign consulting
02
Amazon Japan Support
Seller Central, ads, and A+ content guidance
03
Shopify Japan Setup
Localization, payment integration, and CRO
04
Monthly Consulting
Strategy review, competitor analysis, next-month action plan
05
SEO & Ad Outsourcing
For brands that need operations handled externally
06
Regulatory Advisory
Yakujiho (Pharmaceutical Affairs Act) and advertising law compliance review
07
Market Research Reports
Regular competitive research by category
Product Categories
Outdoor & SportsApparel & FashionSkincare & BeautyCosmetics & MakeupHealth Foods & SupplementsLifestyle & Home

Why brands choose us

What sets us apart from domestic Japan EC agencies.

01

Trilingual Team

We communicate in English, Chinese, and Japanese — bridging your HQ and the Japan market effortlessly.

02

Unified Multi-Platform Management

Cross-platform data from Rakuten, Amazon, and Yahoo! — maximizing synergies across all channels.

03

Beauty & Outdoor Expertise

Deep knowledge of competitive dynamics and consumer behavior in your target categories.

04

Regulatory Compliance

Product pages reviewed for compliance with Yakujiho (Pharmaceutical Affairs Act) and advertising regulations.

05

Transparent Pricing

Clear fixed fee + performance fee structure. No hidden costs.

06

Data-Driven Monthly Reports

KPI tracking, competitor benchmarks, and next-month strategy — in 3 languages.

Results in Numbers

The numbers behind our partnerships.

0 +
Brands Supported
Brands supported
0 %
Avg. Revenue Increase
Avg. revenue increase
0
Languages
Japanese · English · Chinese
0
Platforms
Rakuten · Amazon · Yahoo! · Shopify
0 %
Client Retention Rate
Client retention rate

Case Studies

Real results from overseas brands we've helped enter and grow in Japan.

Full Management Plan

NORDVEIL

Technical Outdoor Apparel United Kingdom

No Japanese-speaking team internally. Unfamiliar with Rakuten applications and RMS. 68 SKUs of product pages needed full Japanese localization.

¥4.2M
Monthly Revenue (Month 6)
382%
Revenue YoY
2
Platforms Managed
TOP 15
Amazon Ranking

Timeline

01
Month 1

Rakuten & Amazon Japan store setup complete. Full localization of 68 SKUs. FBA inbound flow established.

02
Month 2–3

SEO optimization and Sponsored Ads launched. First Rakuten Super Sale. Rakuten monthly revenue: ¥800K.

03
Month 4–5

Amazon A+ content and Brand Store created. Cross-platform inventory sync automated.

04
Month 6

Monthly revenue reached ¥4.2M. Year-2 contract signed. Shopify Japan build phase initiated.

"We had no idea where to start with Rakuten. Within three months, they had us up and running with localised pages, and the results spoke for themselves."

T
Tom Ashworth
Head of International Sales, NORDVEIL

Pricing

Transparent plans built around your goals.

Starter

Revenue Target: Up to ¥3M/mo

Platforms 1 platform
Monthly Fee ¥180,000/mo
Performance Fee 3% over target
Get Started
Most Popular

Growth

Revenue Target: ¥3M–¥10M/mo

Platforms 2 platforms
Monthly Fee ¥350,000/mo
Performance Fee 4% over target
Get Started

Enterprise

Revenue Target: ¥10M+/mo

Platforms All platforms
Monthly Fee Custom
Performance Fee Custom
Contact Us
Feature Starter Growth Enterprise
Store Setup & Registration
Product Listing & Page Creation
Basic SEO
Ad Management
A+ Content Creation
Sale & Event Management
Customer Service (Japanese) Email only
Competitor Analysis Report
Regulatory Advisory
Influencer Campaigns
Inventory & Logistics Optimization
Progress Meetings Monthly Weekly
Monthly Reports 1 language 3 languages Custom

All plans include a free initial consultation and diagnostic report.

Pricing may be adjusted based on your product category, existing sales history, and number of platforms. Get in touch for a custom quote.

How It Works

From first contact to full operation — here's what to expect.

01

Free Consultation

We start with a call to understand your brand, goals, and current situation.

02

Diagnostic Report

We analyze your market, competitors, and platform fit — delivered as a free report.

03

Proposal & Contract

We present the right plan for your situation. No pressure, no commitment until you're ready.

04

Kickoff & Setup

Store launch, product pages, logistics — everything set up step by step.

05

Ongoing Operations

Monthly KPI reviews, competitor checks, and next-month strategy — consistently delivered.

Frequently Asked Questions

Have more questions? Get in touch and we'll answer in your language.

Can we work together if our team doesn't speak Japanese?

Absolutely. We communicate in English, Chinese, and Japanese. You'll work with a dedicated contact in your preferred language.

Is there a minimum contract length?

Our minimum is 3 months, though this varies by plan. Let's discuss what works for your situation.

Can you take over an existing store?

Yes. We start with a diagnostic report, then transition the account smoothly.

Do you handle Yakujiho compliance for beauty products?

Yes. Our team reviews and corrects product page expressions to ensure compliance with Yakujiho (Pharmaceutical Affairs Act) and advertising regulations.

How is the performance fee calculated?

The fee applies only to revenue above your agreed monthly target, at 3–4% depending on your plan.

In what languages are monthly reports provided?

You can choose from Japanese, English, or Chinese — or request all three.

Do you build and manage Shopify Japan stores?

Yes — from Japanese localization and payment setup to SEO and ongoing optimization.

Can I get a quote before committing?

Of course. Use our free consultation form and we'll provide a custom estimate.

Book a free consultation.

We'll assess your brand's situation and propose the right plan. Initial consultation and diagnostic report are free.

Free Initial Consultation
Japanese / English / 中文
contact@launovajapan.com