01
Store setup
Marketplace selection, account setup, store configuration and operating workflow design.
Japan EC Operation Agency
Scoped Japan e-commerce operations support for overseas brands.
LAUNOVA supports overseas brands across Rakuten, Amazon Japan, Yahoo! Shopping and Shopify, covering store setup, product localization, marketplace SEO, ads, customer support and monthly reporting.
A Japan ecommerce agency for foreign brands manages some or all of a brand's Rakuten Ichiba, Amazon Japan, Yahoo! Shopping, or Shopify Japan operations on the brand's behalf — typically store setup, Japanese-language product-page localization, marketplace SEO and advertising, customer support, and monthly reporting. Foreign brands typically engage one because each platform runs its own review process, dashboard, SEO logic, and ad product, and running them in Japanese without local capability is rarely realistic for a small team.
| Rakuten Ichiba | Amazon Japan | |
|---|---|---|
| Monthly platform fee | ¥25,000–¥130,000 (excl. tax), Ganbare! to Mega Shop plans | ¥4,900 (Professional plan) |
| Source | Rakuten Ichiba plan page, rakuten.co.jp/ec/plan | Amazon official pricing, sell.amazon.co.jp/pricing |
Two of the three marketplaces LAUNOVA supports, illustrating why platform choice is a cost decision as much as a channel decision. Confirm current tiers directly with each platform.
Best fit for brands that
- ✓ Do not have an in-house Japanese EC team
- ✓ Need to decide which Japan marketplace to enter first
- ✓ Want more than translation: SEO, ads, CS and ongoing operations
Where Japan EC usually gets stuck
- 01 Each marketplace has different reviews, dashboards, SEO rules and ad products — Rakuten Ichiba's monthly plan fee alone ranges ¥25,000–¥130,000 versus Amazon Japan's ¥4,900/month Professional plan (official platform pricing, current as of July 2026)
- 02 Literal translation rarely wins search visibility or conversion in Japan
- 03 Japanese CS, returns, logistics and regulated claims require ongoing local handling
Scope
Scope of support
02
Product page localization
Japanese copy, product names, search keywords, image text and category structure.
03
SEO and ads
Rakuten SEO, Amazon search, sponsored ads and campaign optimization.
04
CS and reporting
Japanese customer support, issue classification and KPI reports in Japanese, English or Chinese.
Platforms
Supported platforms
Rakuten Ichiba
Amazon Japan
Yahoo! Shopping
Shopify Japan
FBA / logistics
Cross-border inventory
Process
How we start
01
Market diagnosis
We review product category, price range, existing channels and Japan competitors.
02
Marketplace priority
We decide whether Rakuten, Amazon, Yahoo or Shopify should be the first entry point.
03
Initial build
We set up stores and product pages, then coordinate logistics, CS and advertising workflows.
04
Monthly optimization
We iterate search visibility, ads, sales and customer support every month.
FAQ
Can we start without a Japan team?
Yes. We can act as your Japan EC operating partner and communicate in English, Japanese or Chinese.
Can you support only one marketplace?
Yes. We can start with Amazon Japan, Rakuten, Yahoo or Shopify only.
Can you only localize product pages?
Yes, but we recommend including search keywords and sales flow design, not translation alone.
Contact
Let’s define your Japan EC entry point.
Share your category, current markets, target revenue and preferred marketplaces in writing. We will reply with questions, useful notes, and the first channel to prioritize.
contact@launovajapan.comSources
- • Rakuten Ichiba plan page (rakuten.co.jp/ec/plan) — monthly plan fees ¥25,000 (Ganbare!) / ¥65,000 (Standard) / ¥130,000 (Mega Shop), excl. tax; not published as an English-language rate card, confirm actual rates in your merchant agreement
- • Amazon official Japan pricing (sell.amazon.co.jp/pricing) — Professional Selling Plan ¥4,900/month before tax, current as of July 2026